All articles from Michael Theodore

Behavioural Science

• Oct 10, 2025 12:13:44 PM

Proactive vs Reactive Member Engagement: A Data-Focussed Perspective

Behavioural Science

• Oct 10, 2025 12:12:01 PM

Behavioural Science Meets Fitness: The Psychology of Gym Habits

Fitness Technology

• Sep 19, 2025 4:43:43 PM

Early Warning Signs Your Gym Members Are About to Cancel

Sep 19, 2025 4:42:30 PM

The Hidden Cost Of Poor Member Retention (And How To Fix It)

Behavioural Science

• Sep 19, 2025 2:37:01 PM

Behavioural Analytics: the Future of Gym Retention